The Foundation challenges conventional thinking and uses sport as the catalyst for the advancement of education by encouraging positive thinking and transforming aspects of Scottish character to build;
1. Higher levels of confidence and self belief
2. Greater desire for risk taking
3. Sustained celebration of success in the wider community
4. Knowledge that winning can be planned
In order to achieve this The Foundation is focused on three strategic priorities of – Winning Coaches, Winning Minds and Winning Scots.
The Foundation is a registered Scottish charity which works collaboratively with other interested parties such as the Scottish Government, Scottish Governing Bodies of sport and the Scottish Institute of Sport. Its direct financial freedom allows it to invest in activities that these sports agencies are often restricted from embracing.